Having a strong brand differentiates your company from competitors. Nothing builds brands better than having a well produced, effective online video production. Please note that I said, well produced. Since your video will represent your brand, your production needs to be professional, entertaining, carry your brand messaging and of course communicate your message.

Here are some statistics on the role of video by brand managers and how consumers are responding:

• Brand videos reportedly saw a 98% jump in video engagement the fourth quarter of 2011, reaching 2:03 minutes on average compared to 1:03 minutes watched the prior quarter (1)

• 71% of consumers who purchased products in 2011 viewed a branding video first (2)

• 66% of brand managers in 2011 said branding/awareness is the primary purpose of their online video initiatives (3)

Here's why:

THERE ARE NO RULES

With online video and with digital video editing you have an unlimited number of options. Make a 30 second company profile or an hour long documentary if that's what is best for your brand. Be silly. Be serious. Be low-key. Be wild. The only standard that applies is this: Online video production relies solely on good, valuable content.

WORKING NATIONALLY IS EASY

Let’s say you shoot your video on location in Florida, but want a video editing service or production company in Chicago to edit it for you. No problem! Everything can be electronically transferred across the globe in the digital age.

THE CHANCE TO BE FIRST

Video presents companies an opportunity to be first to market. That's invaluable when it comes to winning clients. Do your competitors work with video production companies, creating video content for their website? Delve into online video now, and don't be late to the party!

MORE THAN WORDS

An engaging, well-produced video speaks volumes. For example, video can communicate on an emotional and intellectual level. Print ads and brochures don't come close to wielding that kind of power. A website with just text and pictures certainly doesn't! The average person is far more likely to actually watch a video and become engaged with a brand. It's easier to press PLAY than it is to read.

REPRESENTING YOUR BRAND WITH YOUR VIDEO

Aside from producing a quality product, your video should reflect your brand in terms of colors, style, tone, and of course messaging. An established video production company will ask if your video should be flashy, contemporary, traditional, or whatever personality reflects your brand. Make sure that even the background music lines up with who and what your company represents.

If you are considering changing your brand, you can use video to announce it to the world! A well-crafted video can be used to inform employees, current clients and prospective customers that change is on the way. And what better way then to announce it in a video, the most innovative and effective branding tool we have at our disposal today!

Sources:

(1)http://www.cynopsis.com/editions/digital/021811/

(2)http://www.bazaarvoice.com/resources/stats

(3)http://www.marketingcharts.com/direct/brand-managers-use-online-video-14290/

To add a comment please login by clicking here